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PIARCS’ founder, Alexandra Holland, PhD, chose the Public Benefit Corporation framework to deploy her IP in a way which best serves her lifelong sustainability aspirations.

If PIARCS could be described in one modern haiku:

One researcher

Two discoveries

Three solutions


… An integrated vision for sustainability




The disruptive nature of PIARCS’ technologies offers a unique opportunity to craft a commercialization pathway which best serves sustainability while stimulating the economy. The Public Benefit framework perfectly fits this dual purpose.

PIARCS primarily conducts R&D and generates revenue through licensing its IP. The scalability of PIARCS’ expansion strategy relies on:

  • The low-cost licensing of its IP to end-users only
  • Improving technical resources for licensees at no additional cost
  • Strategic partnerships with manufacturers (free licensing)
  • A cooperative strategy highlighting complementary technologies in the Cleantech industry
  • Funding Public Benefit projects (education, environmental cleanup …)



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Thus, fish A has a division time of 5 hours, and fish B has a division time of 10 hours. While fish A grows faster than fish B, the biomass yield of fish A (50% g biomass / g pellet) is lower than that of fish B (100 %).

If you chose to grow the fast fish, then your approach fits with the strategies to-date.
If you chose to grow the efficient fish, then your approach fits with PIARCS’ novel strategy.